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Share of consumers who purchasing baijiu online and offline in China in 2023, by age group

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Sources

Release date

June 2023

Region

China

Survey time period

2023

Number of respondents

approx. 1,500

Age group

18 years and older

Citation formats

Share of consumers bought baijiu online and offline in China 2023, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 21, 2023
According to a 2023 survey, online channels overtook brick-and-mortar stores as the most prominent channel for buying baijiu. Approximately ** percent of young adults born after 1995 said they bought baijiu online, while only ** percent bought it in a store.
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