Video game adaptations in other media have been leveraged to drive new audiences to related game titles. As of 2025, during the month of a new transmedia release, video game titles experienced an average sales lift of *** percent. On average, new users accounted for an average of 59 percent of monthly active users during the release month.
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Ampere Analysis. (August 26, 2025). Average new user share of MAU and average video game franchise sales uplift during transmedia IP adaptation as of August 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1622240/video-game-transmedia-adaptation-lift-sales-mau/
Ampere Analysis. "Average new user share of MAU and average video game franchise sales uplift during transmedia IP adaptation as of August 2025." Chart. August 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1622240/video-game-transmedia-adaptation-lift-sales-mau/
Ampere Analysis. (2025). Average new user share of MAU and average video game franchise sales uplift during transmedia IP adaptation as of August 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1622240/video-game-transmedia-adaptation-lift-sales-mau/
Ampere Analysis. "Average New User Share of Mau and Average Video Game Franchise Sales Uplift during Transmedia Ip Adaptation as of August 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Aug 2025, /statistics/1622240/video-game-transmedia-adaptation-lift-sales-mau/
Ampere Analysis, Average new user share of MAU and average video game franchise sales uplift during transmedia IP adaptation as of August 2025 ÌÇÐÄÆƽâ°æ, /statistics/1622240/video-game-transmedia-adaptation-lift-sales-mau/ (last visited July 31, 2026)
Average new user share of MAU and average video game franchise sales uplift during transmedia IP adaptation as of August 2025 [Graph], Ampere Analysis, August 26, 2025. [Online]. Available: /statistics/1622240/video-game-transmedia-adaptation-lift-sales-mau/
