Movie and TV adaptations of video game source material can boost the user numbers of the source material; however, engagement differs with critical acclaim of the adaptation. In 2025, the average increase of average concurrent users of a game six months post-release of a new adaptation was ** percent, with games that had exceptionally rated adaptations averaging a ** percent increase in ACU.
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Bain & Company. (August 13, 2025). Average percentage increase in games' average concurrent users (ACU) six months after media adaptation release as of 2025, by critic rating [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1622590/post-video-game-adaptation-user-growth/
Bain & Company. "Average percentage increase in games' average concurrent users (ACU) six months after media adaptation release as of 2025, by critic rating." Chart. August 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1622590/post-video-game-adaptation-user-growth/
Bain & Company. (2025). Average percentage increase in games' average concurrent users (ACU) six months after media adaptation release as of 2025, by critic rating. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1622590/post-video-game-adaptation-user-growth/
Bain & Company. "Average Percentage Increase in Games' Average Concurrent Users (Acu) Six Months after Media Adaptation Release as of 2025, by Critic Rating." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2025, /statistics/1622590/post-video-game-adaptation-user-growth/
Bain & Company, Average percentage increase in games' average concurrent users (ACU) six months after media adaptation release as of 2025, by critic rating ÌÇÐÄÆƽâ°æ, /statistics/1622590/post-video-game-adaptation-user-growth/ (last visited July 20, 2026)
Average percentage increase in games' average concurrent users (ACU) six months after media adaptation release as of 2025, by critic rating [Graph], Bain & Company, August 13, 2025. [Online]. Available: /statistics/1622590/post-video-game-adaptation-user-growth/
