Refers to respondents who had receipt-verified beverage purchases
Supplementary notes
The three-year retention rate measures the percentage of shoppers who entered a beverage category for the first time between May 12, 2021, and May 11, 2022, and continued to purchase from that category at least once per year for the following three years, through May 11, 2025.
*No clear definition from the source; it seems to be niche sodas.Â
Citation formats
Three-year retention rate of beverage categories in the U.S. 2025
In 2025, three-year retention rates for U.S. beverage categories ranged from ****percent for cannabis beverages to ** percent for fruit juice. While staples like cola and juice retained most new buyers, pre- and probiotic sodas showed relatively strong loyalty among newer categories, with a ** percent retention rate.
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Numerator. (June 30, 2025). Three-year retention rate of beverage categories in the U.S. in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1620853/three-year-retention-rate-of-beverage-categories-in-the-us/
Numerator. "Three-year retention rate of beverage categories in the U.S. in 2025." Chart. June 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1620853/three-year-retention-rate-of-beverage-categories-in-the-us/
Numerator. (2025). Three-year retention rate of beverage categories in the U.S. in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1620853/three-year-retention-rate-of-beverage-categories-in-the-us/
Numerator. "Three-year Retention Rate of Beverage Categories in The U.S. in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2025, /statistics/1620853/three-year-retention-rate-of-beverage-categories-in-the-us/
Numerator, Three-year retention rate of beverage categories in the U.S. in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1620853/three-year-retention-rate-of-beverage-categories-in-the-us/ (last visited July 27, 2026)
Three-year retention rate of beverage categories in the U.S. in 2025 [Graph], Numerator, June 30, 2025. [Online]. Available: /statistics/1620853/three-year-retention-rate-of-beverage-categories-in-the-us/
