The interaction index compares the share of total beverage spending switching from each category to beverage powders and enhancers with what would be expected if all categories contributed equally (fair share). An index above 100 indicates a disproportionately high switching rate from that category. In 2025, hot cocoa (***) and sparkling juices and ciders (***) had the highest interaction, indicating strong competition and overlap.
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Numerator. (June 30, 2025). Interaction index with beverage powders & enhancers in the U.S. in 2025, by beverage type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1619836/interaction-with-beverage-powders-and-enhancers-in-the-us-by-beverage/
Numerator. "Interaction index with beverage powders & enhancers in the U.S. in 2025, by beverage type." Chart. June 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1619836/interaction-with-beverage-powders-and-enhancers-in-the-us-by-beverage/
Numerator. (2025). Interaction index with beverage powders & enhancers in the U.S. in 2025, by beverage type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1619836/interaction-with-beverage-powders-and-enhancers-in-the-us-by-beverage/
Numerator. "Interaction Index with Beverage Powders & Enhancers in The U.S. in 2025, by Beverage Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2025, /statistics/1619836/interaction-with-beverage-powders-and-enhancers-in-the-us-by-beverage/
Numerator, Interaction index with beverage powders & enhancers in the U.S. in 2025, by beverage type ÌÇÐÄÆƽâ°æ, /statistics/1619836/interaction-with-beverage-powders-and-enhancers-in-the-us-by-beverage/ (last visited August 01, 2026)
Interaction index with beverage powders & enhancers in the U.S. in 2025, by beverage type [Graph], Numerator, June 30, 2025. [Online]. Available: /statistics/1619836/interaction-with-beverage-powders-and-enhancers-in-the-us-by-beverage/
