Information on the population: The survey is based on the German-speaking population aged 14 years and older with their main residence in the Federal Republic of Germany.
Information on the sample: 2019: 23,318 respondents, representing 70.60 Mio. Personen 2020: 23,191 respondents, representing 70.64 million people. 2021: 22,563 respondents, representing 70.54 million people. 2022: 23,015 respondents, representing 70.60 million people. 2023: 23,524 respondents, representing 70.08 million people. 2024: 23,485 respondents, representing 70.48 million people. 2025: 23,075 respondents, representing 71 million people.
Further information on the methodology can be found .
This question was asked during the survey in the following wording: "Where do you buy groceries for your household, in which of these establishments? (Circle all that apply!)"
Citation formats
Germans buying groceries from organic stores 2019-2025
In 2025, around million people bought their household groceries from organic stores. This was a slight increase compared to the year before. Organic store customers followed various criteria when doing grocery shopping.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits, and media usage of the population in Germany on a broad statistical basis.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
IfD Allensbach. (June 17, 2025). Number of people buying groceries from organic stores in Germany from 2019 to 2025 (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1620634/number-of-people-buying-groceries-organic-stores-germany/
IfD Allensbach. "Number of people buying groceries from organic stores in Germany from 2019 to 2025 (in millions)." Chart. June 17, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1620634/number-of-people-buying-groceries-organic-stores-germany/
IfD Allensbach. (2025). Number of people buying groceries from organic stores in Germany from 2019 to 2025 (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1620634/number-of-people-buying-groceries-organic-stores-germany/
IfD Allensbach. "Number of People Buying Groceries from Organic Stores in Germany from 2019 to 2025 (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Jun 2025, /statistics/1620634/number-of-people-buying-groceries-organic-stores-germany/
IfD Allensbach, Number of people buying groceries from organic stores in Germany from 2019 to 2025 (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/1620634/number-of-people-buying-groceries-organic-stores-germany/ (last visited August 05, 2026)
Number of people buying groceries from organic stores in Germany from 2019 to 2025 (in millions) [Graph], IfD Allensbach, June 17, 2025. [Online]. Available: /statistics/1620634/number-of-people-buying-groceries-organic-stores-germany/