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Organic store customers compared to the general population in Germany in 2025, by level of education

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Source

Release date

June 2025

Region

Germany

Survey time period

2025

Age group

14 years and older

Special properties

People who shop at organic stores

Method of interview

Face-to-face interview

Supplementary notes

Base: German-speaking population aged 14 and older in private households at the main place of residence in the Federal Republic of Germany

Information on total sample:
2025: 23,075 respoondents, representing 71 million people

Information on target group: „Customers in organic food shops“:
2025: 5,155 respondents, representing 15.14 million people

Further information on the methodology can be found .

Citation formats

Organic store customers by level of education in Germany 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 11, 2026

Organic store customers in Germany mostly have a general qualification for university entrance, with a share of around **** percent. By comparison, this group makes up ** percent of the general population in Germany.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

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