Australia's tourism gross domestic product (GDP) bounced back strong in 2023, recording an increase of 90.8 percent. In 2024, the country's tourism GDP increased by around 9.1 percent. After witnessing a significant decline in tourism GDP in 2020 and 2021, with tourism GDP taking a massive plunge of 36.2 percent in 2021 as a result of the coronavirus outbreak, the industry appears to be on the road to recovery.
Economic contribution and employment trends
Australia's tourism sector recovery is reflected in its substantial economic contribution in 2024. In the year ending June 2024, Australia's direct tourism GDP rose to approximately 75 billion Australian dollars. New South Wales continued to be a key player in the industry, with its tourism gross value added (GVA) reaching about 20 billion Australian dollars. The state also led in employment, with around 195,000 people directly employed in the tourism sector. These figures underscore the tourism industry's significance in driving economic growth and job creation across the country.
International visitors fuel industry recovery
The revival of Australia's tourism sector is closely tied to the return of international tourists. In 2024, the country welcomed over 7.3 million international visitor arrivals, a significant increase from the mere 140,000 visitors recorded during the height of pandemic restrictions in 2021. New Zealand residents led the way, with over 1.2 million visitors, followed by tourists from China numbering just below 750,000. This influx of international travelers contributed substantially to the Australian economy in 2024, with total trip expenditure reaching approximately 47.8 billion Australian dollars, surpassing pre-pandemic levels for the first time.
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Australian Bureau of Statistics. (December 4, 2024). Growth of direct tourism gross domestic product (GDP) in Australia from financial year 2006 to 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/827993/australia-tourism-gdp-growth/
Australian Bureau of Statistics. "Growth of direct tourism gross domestic product (GDP) in Australia from financial year 2006 to 2024." Chart. December 4, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/827993/australia-tourism-gdp-growth/
Australian Bureau of Statistics. (2024). Growth of direct tourism gross domestic product (GDP) in Australia from financial year 2006 to 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/827993/australia-tourism-gdp-growth/
Australian Bureau of Statistics. "Growth of Direct Tourism Gross Domestic Product (Gdp) in Australia from Financial Year 2006 to 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Dec 2024, /statistics/827993/australia-tourism-gdp-growth/
Australian Bureau of Statistics, Growth of direct tourism gross domestic product (GDP) in Australia from financial year 2006 to 2024 ÌÇÐÄÆÆ½â°æ, /statistics/827993/australia-tourism-gdp-growth/ (last visited July 24, 2026)
Growth of direct tourism gross domestic product (GDP) in Australia from financial year 2006 to 2024 [Graph], Australian Bureau of Statistics, December 4, 2024. [Online]. Available: /statistics/827993/australia-tourism-gdp-growth/