Leading decision-making factors for borrowing from fintech among micro, small, and medium enterprises (MSME) in selected emerging and developing Asia markets as of April 2024
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Bangladesh, Asia, China, India, Kazakhstan, Mongolia, Pakistan, Vietnam
Survey time period
February 19 to April 15, 2024
Number of respondents
819 respondents
Special properties
among sole traders and business owners of micro, small, and medium-sized businesses across various economic sectors that have used digital lending or digital capital raising fintech platforms within the last twelve months, or throughout 2023
Method of interview
Online survey
Supplementary notes
Respondent distribution:
Bangladesh: 30 percent;
India: 23 percent;
Pakistan: 19 percent;
China: 13 percent;
Vietnam: six percent;
Kazakhstan: five percent;
Mongolia: four percent.
Citation formats
Leading decision-making factors for borrowing from fintech emerging Asia 2024
According to a survey in 2024, better approval rates and better customer service were the leading deciding factors among business owners of micro, small, and medium enterprises (MSMEs) for borrowing from fintech providers in emerging economies in Asia, with around ** percent of the respondents finding it very important. Less complex application process, flexible terms, speed of receiving funds, and enhanced transparency were also among the important factors leading to decisions to borrow on fintech platforms, with about ** percent of the respondents stating it was very important.
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Cambridge Centre for Alternative Finance. (January 20, 2025). Leading decision-making factors for borrowing from fintech among micro, small, and medium enterprises (MSME) in selected emerging and developing Asia markets as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1618709/asia-top-deciding-factors-for-msmes-borrowing-from-fintech/
Cambridge Centre for Alternative Finance. "Leading decision-making factors for borrowing from fintech among micro, small, and medium enterprises (MSME) in selected emerging and developing Asia markets as of April 2024." Chart. January 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1618709/asia-top-deciding-factors-for-msmes-borrowing-from-fintech/
Cambridge Centre for Alternative Finance. (2025). Leading decision-making factors for borrowing from fintech among micro, small, and medium enterprises (MSME) in selected emerging and developing Asia markets as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1618709/asia-top-deciding-factors-for-msmes-borrowing-from-fintech/
Cambridge Centre for Alternative Finance. "Leading Decision-making Factors for Borrowing from Fintech among Micro, Small, and Medium Enterprises (Msme) in Selected Emerging and Developing Asia Markets as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jan 2025, /statistics/1618709/asia-top-deciding-factors-for-msmes-borrowing-from-fintech/
Cambridge Centre for Alternative Finance, Leading decision-making factors for borrowing from fintech among micro, small, and medium enterprises (MSME) in selected emerging and developing Asia markets as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1618709/asia-top-deciding-factors-for-msmes-borrowing-from-fintech/ (last visited July 28, 2026)
Leading decision-making factors for borrowing from fintech among micro, small, and medium enterprises (MSME) in selected emerging and developing Asia markets as of April 2024 [Graph], Cambridge Centre for Alternative Finance, January 20, 2025. [Online]. Available: /statistics/1618709/asia-top-deciding-factors-for-msmes-borrowing-from-fintech/
