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Share of consumers agreeing that imported products have high quality in China as of 2024

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Sources

Release date

March 2024

Region

China

Survey time period

2024

Number of respondents

1,000 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

The survey was conducted among consumers who purchased items on cross-border e-commerce platforms or official stores in the past month, as well as the primary decision-makers for these cross-border purchases.

Values may not add up to 100 percent due to rounding.

Citation formats

Share of consumers agreeing that imported products have high quality in China 2024

Published by
F. Watty,
Jul 14, 2025

In a 2024 survey of Chinese consumers who recently purchased products overseas, about ** percent believed that imported products were of high quality. Many people in China viewed imported goods as prestigious.

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