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Advertising spending of selected brands in the carbonated soft drinks category in the United States in 2023 and 2024 (in million U.S. dollars)

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Sources

Release date

April 2025

Region

United States

Survey time period

2023 and 2024

Citation formats

Carbonated soft drinks ad spend in the U.S. 2023-2024, by brand

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 21, 2025

The Coca-Cola Company spent over *** million dollars for advertising its main carbonated soft drink, Coca-Cola, in the United States in 2024. This represented an increase of roughly ** percent in ad spend from the previous year. Ads for Sprite, another sparkling drink from the company, amounted to ** million dollars. 

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