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Share of people who have bought apparel items at convenience stores in Japan as of January 2025

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Sources

Release date

February 2025

Region

Japan

Survey time period

January 24 to 27, 2025

Number of respondents

13,157 respondents

Age group

20 years and older

Method of interview

Online survey

Supplementary notes

Figures may not add up to 100 percent due to rounding by the source.

Citation formats

Clothes shopping rate at convenience stores in Japan 2025

Published by
Bruna Rocco,
Jun 5, 2025

Consumer interest in clothing items available at convenience stores in Japan remained low, as revealed in a survey conducted in January 2025. Only around ** percent of respondents showed an interest in so-called "convenience store fashion", with only *** percent having made purchases at least once.

Convenience stores in Japan have advanced towards the fashion market with a selection of casual wear items. FamilyMart's "Convenience Wear" line became one of the most renowned brands in the segment.

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