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Reasons for purchasing a new smartphone in China as of October 2024

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Source

In cooperation with
Release date

March 2025

Region

China

Survey time period

October 10 to 30, 2024

Number of respondents

4,086

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: Which purchase channel do you use when buying a smartphone?

Up to three answers possible.

Citation formats

Reasons for purchasing a new smartphone in China 2024

Published by Thuy D., Jun 3, 2025

According to a survey conducted by Rakuten Insight, around ** percent of respondents in China stated that they purchase a new smartphone when ***. In the same survey, the majority of respondents indicated that **** was the most important feature when choosing a smartphone.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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