According to a 2024 study based on over five million online transactions to museums and similar cultural institutions in Italy, visitors from the United States represented the main international audience for such cultural sites. In 2024, the U.S. accounted for roughly ** percent of online transactions to museums in Italy, ranking ahead of the United Kingdom and Spain. Meanwhile, domestic visitors made up ** percent of online transactions to museums that year.
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MidaTicket. (March 2, 2025). Share of online transactions to museums and similar cultural institutions in Italy in 2024, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1614137/share-museum-visitors-country-breakdown-italy/
MidaTicket. "Share of online transactions to museums and similar cultural institutions in Italy in 2024, by country." Chart. March 2, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1614137/share-museum-visitors-country-breakdown-italy/
MidaTicket. (2025). Share of online transactions to museums and similar cultural institutions in Italy in 2024, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1614137/share-museum-visitors-country-breakdown-italy/
MidaTicket. "Share of Online Transactions to Museums and Similar Cultural Institutions in Italy in 2024, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Mar 2025, /statistics/1614137/share-museum-visitors-country-breakdown-italy/
MidaTicket, Share of online transactions to museums and similar cultural institutions in Italy in 2024, by country ÌÇÐÄÆÆ½â°æ, /statistics/1614137/share-museum-visitors-country-breakdown-italy/ (last visited July 25, 2026)
Share of online transactions to museums and similar cultural institutions in Italy in 2024, by country [Graph], MidaTicket, March 2, 2025. [Online]. Available: /statistics/1614137/share-museum-visitors-country-breakdown-italy/