For the surveyed institutions that collected visitor data, multiple answers were possible. Overall, 79 percent of surveyed institutions reported collecting visitor data.
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Share of museums collecting visitor data in Italy 2024, by type
According to an April 2024 study, roughly out of 10 surveyed museums, monuments, and archaeological sites in Italy collected visitor data. Overall, contact details were the most common type of data collected, with around half of the sample asking for such information. In contrast, just **** percent of the surveyed institutions collected data on the purchase behavior of cultural products.
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Osservatori Digital Innovation. (June 4, 2024). Share of museums, monuments, and archaeological sites that collected visitor data in Italy as of April 2024, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1037154/share-of-museums-collecting-visitor-data-italy/
Osservatori Digital Innovation. "Share of museums, monuments, and archaeological sites that collected visitor data in Italy as of April 2024, by type." Chart. June 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1037154/share-of-museums-collecting-visitor-data-italy/
Osservatori Digital Innovation. (2024). Share of museums, monuments, and archaeological sites that collected visitor data in Italy as of April 2024, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1037154/share-of-museums-collecting-visitor-data-italy/
Osservatori Digital Innovation. "Share of Museums, Monuments, and Archaeological Sites That Collected Visitor Data in Italy as of April 2024, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jun 2024, /statistics/1037154/share-of-museums-collecting-visitor-data-italy/
Osservatori Digital Innovation, Share of museums, monuments, and archaeological sites that collected visitor data in Italy as of April 2024, by type ÌÇÐÄÆƽâ°æ, /statistics/1037154/share-of-museums-collecting-visitor-data-italy/ (last visited July 28, 2026)
Share of museums, monuments, and archaeological sites that collected visitor data in Italy as of April 2024, by type [Graph], Osservatori Digital Innovation, June 4, 2024. [Online]. Available: /statistics/1037154/share-of-museums-collecting-visitor-data-italy/
