According to an April 2024 study, most museums, monuments, and archaeological sites in Italy sold their tickets directly at their location. While admissions sold at the institution's box office accounted for ** percent of ticket sales, museums' websites or apps only represented six percent of all bookings.
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Osservatori Digital Innovation. (June 4, 2024). Share of ticket sales at museums, monuments, and archaeological sites in Italy as of April 2024, by booking channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/
Osservatori Digital Innovation. "Share of ticket sales at museums, monuments, and archaeological sites in Italy as of April 2024, by booking channel." Chart. June 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/
Osservatori Digital Innovation. (2024). Share of ticket sales at museums, monuments, and archaeological sites in Italy as of April 2024, by booking channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/
Osservatori Digital Innovation. "Share of Ticket Sales at Museums, Monuments, and Archaeological Sites in Italy as of April 2024, by Booking Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jun 2024, /statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/
Osservatori Digital Innovation, Share of ticket sales at museums, monuments, and archaeological sites in Italy as of April 2024, by booking channel ÌÇÐÄÆƽâ°æ, /statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/ (last visited August 03, 2026)
Share of ticket sales at museums, monuments, and archaeological sites in Italy as of April 2024, by booking channel [Graph], Osservatori Digital Innovation, June 4, 2024. [Online]. Available: /statistics/1036911/average-share-of-ticket-sale-in-museums-italy-by-booking-channel/
