ÌÇÐÄÆƽâ°æ

Most popular lead channels for mortgage finance according to home buyers in the United States in 2024

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2024

Region

United States

Survey time period

March to September 2024

Number of respondents

54,500 respondents

Special properties

Mortgage buyers; Approximately 18,500 successful buyers and 36,000 prospective buyers

Citation formats

Most popular lead channels for mortgage finance in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 11, 2025

Approximately ** percent of homebuyers in the United States in 2024 found their lender through a referral from a real estate agent, realtor, or broker. Real estate websites emerged as the second most important lead channel, according to ** percent of the respondents.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Home buying process in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Home buying process in the United States

Real estate professionals

4

Research behavior

8

Priorities of home buyers

8

Financing

8

Overview

8

Further Content: You might find this interesting as well

Topics

U.S. home buying processHousing market in the U.S.Millennials homeownership in the U.S.Rental market in the U.S.Affordable housing in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.