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Most popular resources when looking for mortgage financing according to homebuyers in the United States in 2024

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Source

Release date

September 2024

Region

United States

Survey time period

March to September 2024

Number of respondents

54,500 respondents

Special properties

Approximately 18,500 successful buyers and 36,000 prospective buyers

Supplementary notes

Multiple responses were possible. 

Citation formats

Most popular mortgage resources among homebuyers in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 11, 2025

Real estate websites emerged as the most popular resource among homebuyers reviewing mortgage financing options in 2024. Approximately ** percent of respondents shared that they used websites such as Zillow, RE/MAX or Realtor.com when looking at finance options. Referrals and search engines also played a crucial role, according to over half of respondents.

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Statistics on " Home buying process in the United States "

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Other statistics that may interest you Home buying process in the United States

Real estate professionals

4

Research behavior

8

Priorities of home buyers

8

Financing

8

Overview

8

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Topics

U.S. home buying processHousing market in the U.S.Millennials homeownership in the U.S.Rental market in the U.S.Affordable housing in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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