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Sources influencing travel destination choice in India between November and December 2024

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Sources

Release date

March 2025

Region

India

Survey time period

November to December 2024

Number of respondents

5,000+

Method of interview

Online survey

Supplementary notes

Survey question: "When choosing your next travel destination, which sources influence your decision?"

Citation formats

Sources influencing travel destination choice in India 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 23, 2025

In a survey conducted at the end of 2024, the majority of respondents indicated *** through friends and family as the most influential source when choosing a travel destination in India. In comparison, social media content influenced over ** percent of respondents when deciding on a travel destination.

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