Information on the population: The survey is based on the German-speaking population aged 14 years and older with their main residence in the Federal Republic of Germany.
Information on the sample:
2019: 23,318 respondents, representing 70.60 million people. 2020: 23,191 respondents, representing 70.64 million people. 2021: 22,563 respondents, representing 70.54 million people. 2022: 23,015 respondents, representing 70.60 million people. 2023: 23,524 respondents, representing 70.08 million people. 2024: 23,485 respondents, representing 70.48 million people This question was asked during the survey in the following wording: "Which of the following things do you yourself do regularly, which occasionally and which never? Would you please mark the answer that applies to you in every line?"
Further information on the methodology can be found .
Citation formats
Museum, gallery, and art exhibition visitors in Germany 2019-2024, by frequency
In 2023/24, around **** million people regularly visited museums galleries/ art exhibitions. Numbers increased annually during the timeline presented.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2024). Number of people visiting museums, galleries, or art exhibitions in Germany from 2019 to 2024, by frequency (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1610565/museums-gallery-art-exhibition-visitors-germany/
IfD Allensbach. "Number of people visiting museums, galleries, or art exhibitions in Germany from 2019 to 2024, by frequency (in millions)." Chart. June 18, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1610565/museums-gallery-art-exhibition-visitors-germany/
IfD Allensbach. (2024). Number of people visiting museums, galleries, or art exhibitions in Germany from 2019 to 2024, by frequency (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1610565/museums-gallery-art-exhibition-visitors-germany/
IfD Allensbach. "Number of People Visiting Museums, Galleries, or Art Exhibitions in Germany from 2019 to 2024, by Frequency (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Jun 2024, /statistics/1610565/museums-gallery-art-exhibition-visitors-germany/
IfD Allensbach, Number of people visiting museums, galleries, or art exhibitions in Germany from 2019 to 2024, by frequency (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/1610565/museums-gallery-art-exhibition-visitors-germany/ (last visited July 25, 2026)
Number of people visiting museums, galleries, or art exhibitions in Germany from 2019 to 2024, by frequency (in millions) [Graph], IfD Allensbach, June 18, 2024. [Online]. Available: /statistics/1610565/museums-gallery-art-exhibition-visitors-germany/