The survey included 80 respondents from each of the following markets: Austria, Greece, Italy, the Netherlands, the Nordics (Sweden, Denmark, Norway, and Finland), Portugal, and Spain; then 90 respondents each in France and Germany, and 200 respondents from other European countries (Poland, Romania, Belgium, Czechia, Hungary, Bulgaria, Slovenia, Slovakia, Ireland, and Croatia).Â
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Main opportunities for European accommodation businesses in the next six months 2024
In a survey conducted in March 2024, investing in style and aesthetics ranked as the biggest opportunity for accommodation businesses over the next six months. While ** percent of respondents mentioned this opportunity, only around a quarter of the sample indicated promotion on traditional media.
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Booking.com, & ÌÇÐÄÆƽâ°æ. (May 21, 2024). Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1558817/main-opportunities-accommodation-businesses-europe/
Booking.com, und ÌÇÐÄÆƽâ°æ. "Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024." Chart. May 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1558817/main-opportunities-accommodation-businesses-europe/
Booking.com, ÌÇÐÄÆƽâ°æ. (2024). Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1558817/main-opportunities-accommodation-businesses-europe/
Booking.com, and ÌÇÐÄÆƽâ°æ. "Biggest Opportunities for Accommodation Businesses over The next Six Months in Europe as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2024, /statistics/1558817/main-opportunities-accommodation-businesses-europe/
Booking.com & ÌÇÐÄÆƽâ°æ, Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1558817/main-opportunities-accommodation-businesses-europe/ (last visited July 28, 2026)
Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024 [Graph], Booking.com, & ÌÇÐÄÆƽâ°æ, May 21, 2024. [Online]. Available: /statistics/1558817/main-opportunities-accommodation-businesses-europe/
