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In 2024, the total number of tourist arrivals in Florence, including inbound and domestic travelers, reported a 0.5 percent annual increase, catching up with pre-pandemic levels. That year, travel accommodation establishments in the popular Italian destination recorded almost **** million arrivals by international visitors and *** million arrivals by domestic tourists.

What nationalities visit Florence the most?

In 2024, the United States was by far the leading inbound travel market in Florence based on tourist arrivals. That year, tourist arrivals from the U.S. exceeded **, reaching an all-time high. Germany and France followed in the ranking in 2024, each with over ** arrivals.

How many travel accommodation establishments are there in Florence?

In 2024, the number of hotels in Florence totaled over ***, with three-star hotels accounting for most establishments. Meanwhile, the number of non-hotel accommodation establishments in Florence grew sharply over the previous year, with approximately such establishments in 2024.