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This statistic depicts the share of the global skin care market in 2015, by segment. In that year, the sun care segment made up **** percent of the global skin care market.

Skin Care

The skin care industry has witnessed a shift from demand from older consumers to a growing younger consumer base. People are beginning to use skin care at an increasingly young age in a bid to delay the signs of aging, while the number of older consumers is beginning to fall. Skin care companies may adapt their marketing strategies to correct this balance and hold on to their older consumer base.

In the U.S. skin care and toiletries market, companies continue to offer consumers innovative products, concentrating on developing environmentally friendly products either made locally or using locally sourced ingredients. Anti-aging products also represent a strong growth area in the US cosmetics and toiletries market. In 2014, the leading skin care brand in the United States was Olay Regenerist, a facial anti-aging brand that is owned by Procter & Gamble, with sales that amounted to approximately *** million U.S. dollars. The U.S. anti-aging skin care market is expected to generate about **** billion U.S. dollars in 2015.

The skin care category has been the cornerstone of beauty and personal care. Fueled by consumers’ lack of time and the need to offer value for money, beauty brands have been launching more holistic products. SPF, hydrating, anti-wrinkle and evening out skin tone are just a few of the features now present in many skin care products.