In 2025, the most engaged Australian social media users on Meta’s platforms were aged years old. The next most active groups are and for both men and women.
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Meltwater. (June 10, 2025). Demographic profile of Meta’s advertising audience in Australia in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/
Meltwater. "Demographic profile of Meta’s advertising audience in Australia in 2025." Chart. June 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/
Meltwater. (2025). Demographic profile of Meta’s advertising audience in Australia in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/
Meltwater. "Demographic Profile of Meta’s Advertising Audience in Australia in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2025, /statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/
Meltwater, Demographic profile of Meta’s advertising audience in Australia in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/ (last visited July 31, 2026)
Demographic profile of Meta’s advertising audience in Australia in 2025 [Graph], Meltwater, June 10, 2025. [Online]. Available: /statistics/1552541/australia-demographic-profile-of-meta-advertising-audience/
