Upon being surveyed in 2025, over one-third of Gen Z U.S. shoppers shared that the most important qualities in winter outerwear were comfort and durability. Just under ** percent of consumers also payed attention to the brand.
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CivicScience. (January 7, 2025). Most important qualities in winter outerwear according to Generation Z in the United States as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1551565/us-most-important-qualities-of-winter-outerwear-according-to-gen-z/
CivicScience. "Most important qualities in winter outerwear according to Generation Z in the United States as of January 2025." Chart. January 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1551565/us-most-important-qualities-of-winter-outerwear-according-to-gen-z/
CivicScience. (2025). Most important qualities in winter outerwear according to Generation Z in the United States as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1551565/us-most-important-qualities-of-winter-outerwear-according-to-gen-z/
CivicScience. "Most Important Qualities in Winter Outerwear According to Generation Z in The United States as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2025, /statistics/1551565/us-most-important-qualities-of-winter-outerwear-according-to-gen-z/
CivicScience, Most important qualities in winter outerwear according to Generation Z in the United States as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1551565/us-most-important-qualities-of-winter-outerwear-according-to-gen-z/ (last visited August 03, 2026)
Most important qualities in winter outerwear according to Generation Z in the United States as of January 2025 [Graph], CivicScience, January 7, 2025. [Online]. Available: /statistics/1551565/us-most-important-qualities-of-winter-outerwear-according-to-gen-z/
