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Revenue of leading e-commerce product categories in Vietnam ahead of Tet in 2024 (in billion Vietnamese dong)

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Source

Release date

November 2024

Region

Vietnam

Survey time period

December 11th, 2023 to February 11th, 2024

Special properties

conducted 9 weeks ahead of Tet, from two e-commerce platforms: Shopee and Tiktok Shop, excluding inauthentic orders and gifted product

Supplementary notes

One thousand Vietnamese dong equals 0.039 U.S. dollars and 0.038 euros as of January 2025.

Citation formats

Leading e-commerce product categories based on revenue in Tet Vietnam 2024

Published by
Yihan Ma,
Jan 8, 2025

Ahead of Tet 2024 in Vietnam, fashion was the e-commerce product category with the highest revenue on Shopee and TikTok Shop, amounting to approximately **** trillion Vietnamese dong. Beauty products were also popular purchases during this time of the year, with the combined revenue from Shopee and TikTok Shop of *** trillion Vietnamese dong in the country.

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Topics

Tet (Lunar New Year) in VietnamVietnamE-commerce in VietnamCosmetics market in VietnamFood retail industry in Vietnam
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* For commercial use only

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For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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per month, billed annually 1
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