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Annual share of discounted sales in fast-moving consumer goods (FMCG) market in Israel from 2020 to 2023

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Source

Release date

February 2024

Region

Israel, MENA

Survey time period

2020 to 2023

Supplementary notes

According to the source, promotion's data was derived by establishing an initial price value, followed by ongoing monitoring of sales from previous weeks to assess the price, share, and depth of promotional sales.

Citation formats

Share of FMCG market in Israel 2020-2023, by price strategy

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 17, 2024

In 2023, the share of discounted fast-moving consumer goods (FMCG) sales in Israel was **** percent, while non-discounted sales made up **** percent. This marked a decrease of *** percentage points in the share of discounted sales compared to the previous year. Over the period observed, the share of discounted sales trended downwards, while full-price sales grew consistently. 

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Topics

FMCG market in IsraelE-commerce in AfricaKey economic indicators of IsraelTravel and tourism in IsraelE-commerce in Israel
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