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Leading reasons restaurant operators invested in technology in the United States in 2023, with a forecast for 2024

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Source

Release date

March 2024

Region

United States

Survey time period

2024

Age group

18 years and older

Special properties

restaurant operators

Supplementary notes

Citation formats

Main reasons for restaurant tech investment in the U.S. 2023-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 13, 2025

In 2024, ** percent of restaurant operators in the United States planned to invest in technology that enhanced the customer experience, up from ** percent in 2023. In contrast, strengthening cybersecurity was the least popular investment. That said, the share of restaurant operators focusing on this area was expected to rise from ** percent in 2023 to ** percent in 2024.

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Food service industry in the U.S.Fast food restaurants in the U.S. McDonald'sStarbucksRestaurants in the U.S.
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