In 2023, Lidl's total gross advertising expenditure in Germany was around *** million euros. This was the highest figure since 2018. The most money was allocated to print and TV.
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Nielsen. (June 30, 2024). Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen. "Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros)." Chart. June 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen. (2024). Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen. "Development of Gross Advertising Expenditure of Lidl Services in Germany from 2018 to 2023 (in Thousand Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2024, /statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen, Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros) ÌÇÐÄÆƽâ°æ, /statistics/1535519/gross-advertising-expenditure-lidl-germany/ (last visited July 26, 2026)
Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros) [Graph], Nielsen, June 30, 2024. [Online]. Available: /statistics/1535519/gross-advertising-expenditure-lidl-germany/
