Areas where gambling messages were found included pitchside advertisements, shirt sponsors, and sponsor lead-ins. The latter refers to "segments linking commercial breaks and the main coverage outside of the "whistle-to-whistle" ban period."
*Methodology differed for the 2024/25 season, with the source noting that although the figure for that season appeared lower than the previous one, there were not necessarily less paid-in ads on social media.
Release date is the date of access.
Citation formats
Premier League: number of gambling adverts shown during the opening weekend 2023-2025
During the opening weekend of the Premier League in the 2025/26 season, there were * gambling messages found across different broadcast formats in the United Kingdom. This represented a slight decline from the previous year's total of * messages. The majority of these were found during match broadcasts, which accounted for nearly * messages.
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University of Bristol. (October 8, 2025). Number of gambling adverts shown during the opening weekend of the Premier League from 2023 to 2025, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1498807/premier-league-gambling-adverts-media/
University of Bristol. "Number of gambling adverts shown during the opening weekend of the Premier League from 2023 to 2025, by format." Chart. October 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1498807/premier-league-gambling-adverts-media/
University of Bristol. (2025). Number of gambling adverts shown during the opening weekend of the Premier League from 2023 to 2025, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1498807/premier-league-gambling-adverts-media/
University of Bristol. "Number of Gambling Adverts Shown during The Opening Weekend of The Premier League from 2023 to 2025, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Oct 2025, /statistics/1498807/premier-league-gambling-adverts-media/
University of Bristol, Number of gambling adverts shown during the opening weekend of the Premier League from 2023 to 2025, by format ÌÇÐÄÆƽâ°æ, /statistics/1498807/premier-league-gambling-adverts-media/ (last visited July 26, 2026)
Number of gambling adverts shown during the opening weekend of the Premier League from 2023 to 2025, by format [Graph], University of Bristol, October 8, 2025. [Online]. Available: /statistics/1498807/premier-league-gambling-adverts-media/
