¹ Based on 5,454 terms in the following categories through Google UK: American football, cricket, cycling, football, general, golf, greyhounds, horse racing, motor sports, other sports, tennis. Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.
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Sportsbook brands' share of voice in the UK Q4 2025
In the fourth quarter of 2025, the sports betting brand with the highest share of voice in the United Kingdom was Paddy Power, with **** percent. Meanwhile, William Hill ranked second with a share of **** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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Pi Datametrics. (December 13, 2025). Leading sports betting brands in the United Kingdom in 4th quarter 2025, by share of voice [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1402193/sportsbook-brands-share-of-voice-uk/
Pi Datametrics. "Leading sports betting brands in the United Kingdom in 4th quarter 2025, by share of voice." Chart. December 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1402193/sportsbook-brands-share-of-voice-uk/
Pi Datametrics. (2025). Leading sports betting brands in the United Kingdom in 4th quarter 2025, by share of voice. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1402193/sportsbook-brands-share-of-voice-uk/
Pi Datametrics. "Leading Sports Betting Brands in The United Kingdom in 4th Quarter 2025, by Share of Voice." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Dec 2025, /statistics/1402193/sportsbook-brands-share-of-voice-uk/
Pi Datametrics, Leading sports betting brands in the United Kingdom in 4th quarter 2025, by share of voice ÌÇÐÄÆƽâ°æ, /statistics/1402193/sportsbook-brands-share-of-voice-uk/ (last visited July 31, 2026)
Leading sports betting brands in the United Kingdom in 4th quarter 2025, by share of voice [Graph], Pi Datametrics, December 13, 2025. [Online]. Available: /statistics/1402193/sportsbook-brands-share-of-voice-uk/
