According to a survey conducted in February 2024 among sports bettors, the online sports betting brands with the highest share of account holders in the United Kingdom were Bet365 and Sky Bet, with a share of 36 percent each. Of the listed brands, Bet Victor had the lowest share of users, with nine percent of respondents claiming to have an account with the company.Â
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YouGov. (March 8, 2024). Leading online sports betting brands in the United Kingdom as of February 2024, by share of account holders [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1459726/online-sports-betting-not-using-accounts/
YouGov. "Leading online sports betting brands in the United Kingdom as of February 2024, by share of account holders." Chart. March 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1459726/online-sports-betting-not-using-accounts/
YouGov. (2024). Leading online sports betting brands in the United Kingdom as of February 2024, by share of account holders. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1459726/online-sports-betting-not-using-accounts/
YouGov. "Leading Online Sports Betting Brands in The United Kingdom as of February 2024, by Share of Account Holders." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Mar 2024, /statistics/1459726/online-sports-betting-not-using-accounts/
YouGov, Leading online sports betting brands in the United Kingdom as of February 2024, by share of account holders ÌÇÐÄÆƽâ°æ, /statistics/1459726/online-sports-betting-not-using-accounts/ (last visited July 28, 2026)
Leading online sports betting brands in the United Kingdom as of February 2024, by share of account holders [Graph], YouGov, March 8, 2024. [Online]. Available: /statistics/1459726/online-sports-betting-not-using-accounts/
