Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022
Characteristic
Share of respondents
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In the U.S., ** percent of responding consumers who exclusively eat dairy products were willing to pay at least *** percent more for products that consider environmental, social, and governance factors. Among plant-based consumers, it was ** percent of respondents.
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McKinsey & Company. (March 21, 2023). Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company. "Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022." Chart. March 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company. (2023). Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company. "Willingness to Pay at Least Ten Percent More for Dairy and Dairy Alternatives That Consider Environmental, Social, and Governance Factors in The United States in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2023, /statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company, Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/ (last visited July 28, 2026)
Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022 [Graph], McKinsey & Company, March 21, 2023. [Online]. Available: /statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
