A survey conducted in the United States in 2022 revealed that the most common reason for consumers to buy plant-based dairy alternatives is because they think they are good for their health. *** percent fewer consumers purchase dairy alternatives because they love the taste.
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McKinsey & Company. (March 21, 2023). Leading reasons for consumers to purchase plant-based dairy in the U.S. in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1488420/reasons-to-buy-dairy-alternatives-us/
McKinsey & Company. "Leading reasons for consumers to purchase plant-based dairy in the U.S. in 2022." Chart. March 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1488420/reasons-to-buy-dairy-alternatives-us/
McKinsey & Company. (2023). Leading reasons for consumers to purchase plant-based dairy in the U.S. in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1488420/reasons-to-buy-dairy-alternatives-us/
McKinsey & Company. "Leading Reasons for Consumers to Purchase Plant-based Dairy in The U.S. in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2023, /statistics/1488420/reasons-to-buy-dairy-alternatives-us/
McKinsey & Company, Leading reasons for consumers to purchase plant-based dairy in the U.S. in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1488420/reasons-to-buy-dairy-alternatives-us/ (last visited July 30, 2026)
Leading reasons for consumers to purchase plant-based dairy in the U.S. in 2022 [Graph], McKinsey & Company, March 21, 2023. [Online]. Available: /statistics/1488420/reasons-to-buy-dairy-alternatives-us/
