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Monthly average revenue per paying user (ARPPU) of Tencent Music users from 1st quarter 2021 to 1st quarter 2025, by service type (in yuan)

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Source

Release date

May 2025

Region

China

Survey time period

Q1 2021 to Q1 2025

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of June 2025).

Citation formats

Tencent Music monthly ARPPU Q1 2021-Q1 2025, by service type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 20, 2025

Tencent Music Entertainment, the music division of the Chinese tech giant Tencent, has been struggling to monetize its user base in China. As of the first quarter of 2025, the company stopped reporting its monthly average revenue per paying user (ARPPU) of its social entertainment services, which was noticeably down to **** yuan in the previous quarter.

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Tencent HoldingsSocial media in ChinaWeChatInternet usage in ChinaGaming in China
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