The penetration rate is calculated by the number of monthly active users of WeChat, Alipay, or Baidu mini-programs divided by the repective total monthly active userbase of WeChat, Alipay, or Baidu.
As of September 2022, about **** percent of the WeChat users were using its mini-programs actively in China. It is a common practice for Chinese internet giants Baidu, Tencent's WeChat, and Alibaba's Alipay to build their own ecosystem of cloud-based embedded apps within their core mobile apps.
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QuestMobile. (December 13, 2022). Penetration rate of mini-programs among WeChat, Alipay, and Baidu active users in China in September 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1359306/china-penetration-rate-of-baidu-alipay-wechat-mini-programs/
QuestMobile. "Penetration rate of mini-programs among WeChat, Alipay, and Baidu active users in China in September 2022." Chart. December 13, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1359306/china-penetration-rate-of-baidu-alipay-wechat-mini-programs/
QuestMobile. (2022). Penetration rate of mini-programs among WeChat, Alipay, and Baidu active users in China in September 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1359306/china-penetration-rate-of-baidu-alipay-wechat-mini-programs/
QuestMobile. "Penetration Rate of Mini-programs among Wechat, Alipay, and Baidu Active Users in China in September 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Dec 2022, /statistics/1359306/china-penetration-rate-of-baidu-alipay-wechat-mini-programs/
QuestMobile, Penetration rate of mini-programs among WeChat, Alipay, and Baidu active users in China in September 2022 ÌÇÐÄÆƽâ°æ, /statistics/1359306/china-penetration-rate-of-baidu-alipay-wechat-mini-programs/ (last visited July 28, 2026)
Penetration rate of mini-programs among WeChat, Alipay, and Baidu active users in China in September 2022 [Graph], QuestMobile, December 13, 2022. [Online]. Available: /statistics/1359306/china-penetration-rate-of-baidu-alipay-wechat-mini-programs/
