based on Mistplay platform environment, wider industry metrics may vary
Supplementary notes
The Mistplay loyalty rating is a holistic score which encompasses each game's rating across six key metrics – three monetization-based KPIs and three engagement-based KPIs.
Monetization KPI: share of spenders (D30), average repeat purchase rate, average purchase value
Engagement KPI: retention (D30), average sessions per user, average playtime per session per user
Citation formats
Leading mobile gaming genres 2023, by loyalty score
According to data from the third quarter of 2023, RPG games scored highest in mobile gaming user loyalty. Mobile RPG gaming titles scored a loyalty rating of 75 index points ahead of strategy games (scoring 70 points) and simulation games (67 points). Among the metrics tracked for the overall loyalty score, RPGs ranked first in terms of average purchase value and average playtime per session per user.
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Mistplay. (October 23, 2023). Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on loyalty (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1483422/mobile-gaming-genres-loyalty-score/
Mistplay. "Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on loyalty (index score)." Chart. October 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1483422/mobile-gaming-genres-loyalty-score/
Mistplay. (2023). Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on loyalty (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1483422/mobile-gaming-genres-loyalty-score/
Mistplay. "Most Popular Mobile Gaming Genres Worldwide during 3rd Quarter 2023, Based on Loyalty (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Oct 2023, /statistics/1483422/mobile-gaming-genres-loyalty-score/
Mistplay, Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on loyalty (index score) ÌÇÐÄÆƽâ°æ, /statistics/1483422/mobile-gaming-genres-loyalty-score/ (last visited July 22, 2026)
Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on loyalty (index score) [Graph], Mistplay, October 23, 2023. [Online]. Available: /statistics/1483422/mobile-gaming-genres-loyalty-score/
