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Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization and user engagement KPI

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Release date

October 2023

Region

Worldwide

Survey time period

Q3 2023

Number of respondents

500 mobile games

Special properties

based on Mistplay platform environment, wider industry metrics may vary

Supplementary notes

The Mistplay loyalty rating is a holistic score which encompasses each game's rating across six key metrics – three monetization-based KPIs and three engagement-based KPIs.

Monetization KPI: share of spenders (D30), average repeat purchase rate, average purchase value

Engagement KPI: retention (D30), average sessions per user, average playtime per session per user

Citation formats

Leading mobile gaming genres 2023, by monetization & engagement KPI

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 7, 2024

According to data from the third quarter of 2023, RPGs ranked first in terms of average purchase value and average playtime per session per user. * games ranked first in 30-day user retention, and mobile **** games claimed the top spot in terms of average sessions per user. However, based on the overall loyalty index score based on a combination of tracked metrics, ****games are still at the top.

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Mobile gaming market in the United StatesVideo gaming market in the United StatesVideo gaming in the United StatesVideo gaming of children and teens in the United StatesMobile gaming habits in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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