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Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2025, by brand

© ÌÇÐÄÆƽâ°æ 2026
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Source

Release date

December 2025

Region

Mexico

Survey time period

November 21 to December 16, 2025

Number of respondents

3,745 respondents

Age group

18-64 years

Special properties

Internet users

Method of interview

Questionnaire

Supplementary notes

The questions were phrased by the source as follows:


Awareness: "Do you know this brand, even if only by name? (multi-pick)"

Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"

Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"

The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.

Citation formats

Neobanking and neobrokerage popularity in Mexico 2025, by brand

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 26, 2026

Nubank and Plata were by far the most well-known and popular neobanks in Mexico in 2025. According to ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ, over ** percent of the respondents knew these two app-based challenger banks. In terms of usage, Nubank led the ranking and, together with GBM+, was the most widely used neobank.

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