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Market share of Visa, Mastercard, American Express, Diners Club as general purpose card brands in Latin America from 2009 to 2024, based on number of transactions

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Source

Release date

April 2025

Region

Latin America and the Caribbean

Survey time period

2009 to 2024

Special properties

figures include international credit, debit, and prepaid cards. Note that domestic card brands are not included

Supplementary notes

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

The figures have been taken from several publications. The source sometimes rounded figures, and sometimes did not.

Citation formats

Visa, Mastercard, Amex, Discover market share against each other in LATAM 2009-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 26, 2025

In 2024, Visa still had the majority of all general purpose card payments within the Latin America region - although its market share remained relatively unchanged. Mastercard followed, accounting for about ** percent of the purchase volume in the region that year. This is somewhat of a decline of its position as between 2018 and 2019 MasterCard's market share increased in favor of that of American Express. In 2024, Brazil was the Latin American country with the highest number of credit cards.

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Statistics on " Payments in Latin America "

The most important statistics
The most important statistics
The most important statistics
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Other statistics that may interest you Payments in Latin America

Cash(less)

6

(Credit) cards

5

Issuers, acquirers, gateways

5

Alternative payment methods (APMs)

8

Cross-border payments

5

Remittances

8

Miscellaneous

7

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Topics

Digital payment trends across Latin America Mobile payments with digital walletsFinancial inclusion in Latin AmericaCBDC (Central Bank Digital Currencies)Pix
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