The questions were phrased by the source as follows:
 Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.Ìý
Citation formats
Neobanking and neobrokerage popularity in Brazil 2024, by brand
Nubank is by far the most well-known, popular, and used neobank in Brazil. According to ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ, ** percent of the respondents knew the app-based challenger bank, and out of these respondents, ** percent had a positive opinion of it, while ** percent had used it in the past year.
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ÌÇÐÄÆƽâ°æ. (October 17, 2024). Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2024, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
ÌÇÐÄÆƽâ°æ. "Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2024, by brand." Chart. October 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
ÌÇÐÄÆƽâ°æ. (2024). Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2024, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
ÌÇÐÄÆƽâ°æ. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in Brazil in 2024, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2024, /statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
ÌÇÐÄÆƽâ°æ, Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2024, by brand ÌÇÐÄÆƽâ°æ, /statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/ (last visited August 05, 2026)
Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2024, by brand [Graph], ÌÇÐÄÆƽâ°æ, October 17, 2024. [Online]. Available: /statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
