During a survey conducted between January 2020 and 2025, it was found that consumers in the United Kingdom generally had a progressively negative opinion on the value for money offered by quick service restaurants. In terms of YouGov's net value score, one of the lowest points was reached in January 2024 when it reached ***. This increased marginally in January 2025, reaching 5.1.
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YouGov. (January 19, 2025). Perceived value offered by quick service restaurants in the United Kingdom from 2020 to 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1615753/qsr-value-for-money-poll-uk/
YouGov. "Perceived value offered by quick service restaurants in the United Kingdom from 2020 to 2025." Chart. January 19, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1615753/qsr-value-for-money-poll-uk/
YouGov. (2025). Perceived value offered by quick service restaurants in the United Kingdom from 2020 to 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1615753/qsr-value-for-money-poll-uk/
YouGov. "Perceived Value Offered by Quick Service Restaurants in The United Kingdom from 2020 to 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Jan 2025, /statistics/1615753/qsr-value-for-money-poll-uk/
YouGov, Perceived value offered by quick service restaurants in the United Kingdom from 2020 to 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1615753/qsr-value-for-money-poll-uk/ (last visited July 21, 2026)
Perceived value offered by quick service restaurants in the United Kingdom from 2020 to 2025 [Graph], YouGov, January 19, 2025. [Online]. Available: /statistics/1615753/qsr-value-for-money-poll-uk/