A 2023 survey revealed that consumers would be most likely to pay about * percent more for more sustainable packaging for fresh foods in the United States. Only **** percent of consumers reported a willingness to pay over ten percent more for sustainable fresh fruit and vegetable packaging.
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Packaging World. (February 15, 2023). Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World. "Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023." Chart. February 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World. (2023). Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World. "Customer Willingness to Pay More for Sustainable Packaging for Fresh Foods in The U.S. as of 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2023, /statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
Packaging World, Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023 ÌÇÐÄÆƽâ°æ, /statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/ (last visited July 31, 2026)
Customer willingness to pay more for sustainable packaging for fresh foods in the U.S. as of 2023 [Graph], Packaging World, February 15, 2023. [Online]. Available: /statistics/1377313/customer-willingness-to-pay-more-for-sustainable-fresh-food-packaging-us/
