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Share of people drinking sake when eating out in Japan as of May 2024, by age group

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Sources

Release date

September 2024

Region

Japan

Survey time period

May 2 to 6, 2024

Number of respondents

1,200 respondents

Age group

20 years and older

Special properties

survey among people who drank alcohol regularly

Method of interview

Online survey

Supplementary notes

Sample size of age groups:
20 to 29 years: n=164
30 to 39 years: n=177
40 to 49 years: n=225
50 to 59 years: n=227
60 to 69 years: n=195
70 years and older: n=212

Citation formats

Share of people drinking sake outside the home in Japan 2024, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 18, 2025

Sake is Japan's national beverage, but only around * consumers frequently drink the alcoholic beverage outside the home. According to a survey conducted in May 2024, consumption of Japanese rice wine when eating out was most common among consumers aged 70 years and older, with **** percent.

The survey revealed that particularly older consumers showed a preference for home consumption of sake.

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Overview

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Topics

Sake market in JapanAlcoholic beverages market in JapanNon-alcoholic beverages market in JapanBeer industry in JapanEating behavior in Japan
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