A study from 2023 showed that Swedish consumers still prefer traditional retail stores over online channels for their shopping needs. Around a quarter of the survey respondents reported that they made their most recent purchase in a physical store in the city center. In comparison, around ** percent of consumers made their last purchase online via a computer.Â
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PostNord. (March 5, 2024). Purchase channels used by shoppers in Sweden in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1471801/sweden-shopping-destinations/
PostNord. "Purchase channels used by shoppers in Sweden in 2023." Chart. March 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1471801/sweden-shopping-destinations/
PostNord. (2024). Purchase channels used by shoppers in Sweden in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1471801/sweden-shopping-destinations/
PostNord. "Purchase Channels Used by Shoppers in Sweden in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2024, /statistics/1471801/sweden-shopping-destinations/
PostNord, Purchase channels used by shoppers in Sweden in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1471801/sweden-shopping-destinations/ (last visited July 20, 2026)
Purchase channels used by shoppers in Sweden in 2023 [Graph], PostNord, March 5, 2024. [Online]. Available: /statistics/1471801/sweden-shopping-destinations/
