UK consumers bought luxury goods items such as fragrances and accessories mainly as a gift to people in their life. According to a March 2024 survey, the second-most popular occasion to splurge on luxury goods was birthday gifts for themselves.Â
Which kinds of luxury goods to UK consumers purchase?
In 2024, UK consumers made **** purchases in fragrances than they did in other luxury goods categories. Still, the luxury fashion market was projected to be the largest category in terms of revenue in the UK in 2024. Another popular spending category within the luxury goods market was watches and jewelry.
Leading luxury brands in the UK
The UK luxury watch brand Rolex was one of the 10 most valuable luxury brands worldwide in 2024. Within the United Kingdom, however, brands like Hugo Boss (based in Germany) and Ralph Lauren (based in the United States) were some of the most popular. French brands like Yves Saint Laurent and Dior were popular both worldwide and in the UK. These trends make sense when considering the global leaders in the worldwide luxury goods market.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (March 27, 2024). Leading occasions for purchasing luxury goods among consumers in the United Kingdom (UK) in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1471245/uk-consumers-luxury-goods-leading-occasions/
YouGov. "Leading occasions for purchasing luxury goods among consumers in the United Kingdom (UK) in 2024." Chart. March 27, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1471245/uk-consumers-luxury-goods-leading-occasions/
YouGov. (2024). Leading occasions for purchasing luxury goods among consumers in the United Kingdom (UK) in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1471245/uk-consumers-luxury-goods-leading-occasions/
YouGov. "Leading Occasions for Purchasing Luxury Goods among Consumers in The United Kingdom (Uk) in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2024, /statistics/1471245/uk-consumers-luxury-goods-leading-occasions/
YouGov, Leading occasions for purchasing luxury goods among consumers in the United Kingdom (UK) in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1471245/uk-consumers-luxury-goods-leading-occasions/ (last visited July 26, 2026)
Leading occasions for purchasing luxury goods among consumers in the United Kingdom (UK) in 2024 [Graph], YouGov, March 27, 2024. [Online]. Available: /statistics/1471245/uk-consumers-luxury-goods-leading-occasions/
