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The British luxury goods retailer Ted Baker has *** stores spread across the world, the majority of which are in the United Kingdom and Europe. The retailer started its business in Glasgow in 1988 and currently runs own-brand stores and concessions around the globe. From its operations globally, the retailer generates the highest revenue from UK and Europe market.

Brand presence across different store formats

Ted Baker’s own stores help the luxury retailer to push its brand, yet the company’s retail strategy relies heavily on selling at concessions. As of 2022, Ted Baker has more presence in the UK and Europe in concession stores than any other selling format. In contrast, stand-alone Ted Baker stores hold steady at a humble **.

Womenswear delivers more revenue

Ted Baker’s product range comprises men’s and women’s clothing, as well as accessories, fragrances and footwear. So far, women’s fashion has provided the luxury retailer with the most lucrative financial results. Most recently, Ted Baker’s womenswear collection generated considerably higher revenue worldwide, widening the gap between two lines to a further degree.