According to a survey conducted in November 2023 in Japan, the most common aspect considered by customers when choosing to use a coffee shop was the taste of the food offered, mentioned by **** percent of respondents. The ease of use and coziness of the shop followed, with **** percent.
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Organization for Small & Medium Enterprises and Regional Innovation, Japan. (May 24, 2024). Leading aspects for customers when choosing to use coffee shops in Japan as of November 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1470995/japan-leading-aspects-choosing-coffee-shops/
Organization for Small & Medium Enterprises and Regional Innovation, Japan. "Leading aspects for customers when choosing to use coffee shops in Japan as of November 2023." Chart. May 24, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1470995/japan-leading-aspects-choosing-coffee-shops/
Organization for Small & Medium Enterprises and Regional Innovation, Japan. (2024). Leading aspects for customers when choosing to use coffee shops in Japan as of November 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1470995/japan-leading-aspects-choosing-coffee-shops/
Organization for Small & Medium Enterprises and Regional Innovation, Japan. "Leading Aspects for Customers When Choosing to Use Coffee Shops in Japan as of November 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 May 2024, /statistics/1470995/japan-leading-aspects-choosing-coffee-shops/
Organization for Small & Medium Enterprises and Regional Innovation, Japan, Leading aspects for customers when choosing to use coffee shops in Japan as of November 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1470995/japan-leading-aspects-choosing-coffee-shops/ (last visited July 23, 2026)
Leading aspects for customers when choosing to use coffee shops in Japan as of November 2023 [Graph], Organization for Small & Medium Enterprises and Regional Innovation, Japan, May 24, 2024. [Online]. Available: /statistics/1470995/japan-leading-aspects-choosing-coffee-shops/