Tea market in Japan - statistics & facts
Tea is a beloved non-alcoholic beverage in Japan, which is consumed throughout the day to stay hydrated. Infusions using loose tea leaves represent the most common varieties in the consumer market, whereas herbal teas include roasted barley tea ("mugi-cha") and blends containing rice, floral parts, and spices. Fresh brews using dried tea leaves is the traditional method of preparing tea, but instant products and ready-to-drink beverages have changed the tea culture in Japan. RTD tea drinks are the leading segment in the soft drink market and make the beverage readily available for consumption on the go.
