*Over-the-top (OTT) are services which bypass traditional media outlets such as cable television, satellite, and offer content direct to consumers over the internet. ``
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Share of viewers on social media posts of top OTT platforms MENA 2022, by platform
In 2022, Facebook was the preferred medium for global users viewing social media posts by MBC Groups' digital platform, Shahid, at ** percent. For Netflix MENA, TikTok was the overwhelming favorite among users, at ** percent. As for WatchIT, YouTube was the preferred medium, at ** percent.
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Tubular Labs, & CMA Saudi Arabia. (December 12, 2023). Share of viewers on social media posts of leading over-the-top platforms in the Middle East and North Africa in 2022, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/
Tubular Labs, und CMA Saudi Arabia. "Share of viewers on social media posts of leading over-the-top platforms in the Middle East and North Africa in 2022, by platform ." Chart. December 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/
Tubular Labs, CMA Saudi Arabia. (2023). Share of viewers on social media posts of leading over-the-top platforms in the Middle East and North Africa in 2022, by platform . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/
Tubular Labs, and CMA Saudi Arabia. "Share of Viewers on Social Media Posts of Leading Over-the-top Platforms in The Middle East and North Africa in 2022, by Platform ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2023, /statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/
Tubular Labs & CMA Saudi Arabia, Share of viewers on social media posts of leading over-the-top platforms in the Middle East and North Africa in 2022, by platform ÌÇÐÄÆƽâ°æ, /statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/ (last visited July 25, 2026)
Share of viewers on social media posts of leading over-the-top platforms in the Middle East and North Africa in 2022, by platform [Graph], Tubular Labs, & CMA Saudi Arabia, December 12, 2023. [Online]. Available: /statistics/1469856/mena-share-viewers-social-media-posts-top-ott-platforms-by-platform/
